PPC Management

“Wait…what???… How did you do

that?”– a Client

PPC Management


 

Every successful business should have a marketing plan. One of the most common platforms for marketing is paid advertising. In the online world, that is called Pay Per Click or Pay Per Call (PPC) and Pay Per View (PPV). The advertiser, you, pays a fee each time your ad is clicked.

Once you have a campaign set up, the fee becomes insignificant, because each visitor to your website should turn into a paying customer, at least that is the goal.

As you can see, it is extremely important to catch the customers’ attention in that click. In order to be successful with PPC and not waste money, it takes strategy and regular maintenance to the ad campaign.

Why PPC Marketing?

Generate leads as soon as today – unlike organic SEO, PPC can get you leads as soon as today.

PPC advertising is extremely targeted – you choose how defined your audience is based on demographics like age, location, interests, income, etc.

You can track every penny spent– PPC allows you to see almost everything – who clicked your ads, how long they stayed on your website, what call to action they clicked on, where they found your ad/website, as well as how much you spent for the ad click.

Whether you are a service provider, have a store front, or an eCommerce store, your business can benefit from PPC.

How much do you spend? That’s up to you and your business marketing plan. We use a formulated budget to give you the highest ROI. We are only successful if you are successful; therefor we generate the best campaign for your business.

Can I Do PPC Myself?

Yes, you can. Anyone can open a Google Ads account and create a campaign. However, Google Ads is not as simple as writing a good ad. If you want to get the most out of your money, you will need strategy, experience, and landing page optimization (SEO, keyword research, etc.). In other words, you can give it a try, but meanwhile, you may be spending more money than you had hoped.

Google Ads created something called quality score to determine which ads will be placed where and how much you will pay for that placement. In other words, it’s not the more you pay, the better position your ad will be, it’s an equation of all the above components put together.

An experienced agency are familiar with keyword research and trends, budgeting, and optimizing landing pages for ad relevancy. This is how you get way more for way less.

PPC Management

PPC campaigns take time to generate activity reports. Ads need to be regularly updated and customized to target your market, and therefor require articulate maintenance. Management involves analyzing the data and adjusting the following:

  • Keyword research
  • Add negative keywords
  • Refine ad groups
  • Reconsider costly keywords
PPC Platforms

Google Ads, Bing, Yahoo, etc.

To set up ad campaigns, we will choose the type of ad and then target the ads specifically to your business niche. The type of campaign determines where customers will see the ad. For example:

  • Search Network – Website link placed as a sponsored ad at the top of 
search results
  • Display Network – Appear on other websites of similar topic
  • Shopping – Picture with description and price listed at top of search 
results
  • Video – Can appear in-stream of other videos, on YouTube only or others 
listed below
  • Apps – Advertise your app on Google Play, Youtube, Search or Display

In order to have a good click-through-rate (CTR), a Google ad must consist of quality ad copy, landing page relevance and keywords. Don’t worry, we have experts who know how to do this for you.

We help you set a budget, create ad copies, and set up the campaigns when and where they are most appropriate for your business. Consistent management and optimizing your PPC campaigns will help you grow your customer base and increase ROI.

Facebook Ads Marketing

The many types of ad formats can be overwhelming if you’re not sure what is best for your business. Each ad has a design and a place: Facebook, Instagram, Audience Network or Messenger. These placements are FACEBOOK ads on third party platforms.

Ad Formats:

  • Video
  • Collection
  • Slideshow
  • Lead Generation Ads
  • Post Engagemen
  • Page Likes
  • Image
  • Carousel
  • Instant Experience
  • Offers
  • Event Responses

The good news is, there’s a Facebook ad format to cover every business goal. This is what makes it easy and fun to tell your business story and attract new customers.

YouTube Marketing

More people are watching YouTube than Prime Time TV and the number of small businesses advertising on YouTube has doubled in the last two years, according to YouTube.

What does that tell us? It tells us that the place to be seen is where everyone is watching…YouTube! With the ability to finely tune your target market and manage who sees your ad, you are able to save money but only showing your ad to people who are likely to watch it.

With many options of how to place a video ad, each has a specific purpose. Types of video ads:

  • In-stream ads
  • Video discovery ads
  • Non-skippable in-stream ads
  • Outstream ads
  • Bumper ads

Thanks to some experienced, knowledgeable and progressive experts, our team will help you set this up so your business will be seen! Not sure how to make the video ad? We help with that too! Contact us for more details.

Instagram Marketing

With a highly engaged audience, Instagram is the perfect place to advertise and showcase your business’ story. Instagram users are always coming across new products, people, and places, why not place your product or service in front of a very targeted audience?

Target age, demographics, behavior, location and more. Depending on what your goal is or the product/service you are promoting, there are many options. We like options!

  • Story Ads
  • Photo Ads
  • Video Ads
  • Carousel Ads
  • Collection Ads

Among the top marketing trends in 2019, personalization is one that is most suitable for Instagram, for the people using the app are more interested in stories and personalities.

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