SEO Checklist 2020

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Kickstart Your Website SEO in 2019 With Easy 8 Steps

1. Set up Tools

Google Analytics – plays a significant role in monitoring how visitors find your website and what actions they take when they are there.  It’s worth checking out the many features, the pay off is more visitors, more conversions, more success.

Google AdWords – We’ve all seen Google ads appear at the top of search results, now how do we make yours appear first?  Tactics.

Google Webmaster Tools – Your toolbox to see how your website is performing, how it looks through the eyes of Google, which hyperlinks are directing to your website, and all things that must be tightened.

2. Audit Your Website

Performing site audits regularly is exceptionally vital for a successful, ongoing internet marketing strategy. It’s like visiting a doctor for a check-up, to get a detailed analysis of your website’s health, performance, and speed.  No two sites should ever need the same SEO treatment, so an audit helps us diagnose and recover any issues.

3. Keyword and Key Phrase Analysis

It’s no argument that keyword and key phrase research are essential for your search engine marketing efforts.  Several tools are critical to use:

4. On-Page Content Writing

Google’s latest (and always changing) algorithm places emphasis on unique, high-quality writing that’s helpful to a website visitor. No longer can you flood a website with keywords and phrases. Instead, they must strategically be used.  Every page on your website must have a definitive heading and content that is clear, concise, and directive.

5. Meta Tags

Meta tags are bits of text that describe a page’s content.  Meta tags don’t appear visible to the website visitor but instead placed in the HTML coding of the website.

Noticeable improvements will occur if you’re able to correctly use meta tags. Every meta description should have 167 characters and may use key phrases associated with your website content.

6. Coding

HyperText Markup Language, or as you probably know like HTML, is the “code” for web browsers to read, which expresses what will display on the screen. Cascading Style Sheets or CSS defines the look and formatting of that HTML. Both are essential to coding your website.  If you don’t already know how to utilize HTML and CSS, I highly suggest finding a trustworthy web developer to take care of this for you.

7. Sitemap

A Sitemap is simply a list of the pages on your website.  All you have to do is install a plugin on your website.  Two examples are WordPress SEO by Yoast and Google XML Sitemap.  That will make it easy for Google to keep up to date with content on your website and be able to list it in google searches related to that content.

8. Off-Page

Along with the work you put into your on-page SEO, the job you put in on your website is just as outstanding.  That means hyperlink constructing content material advertising, blogging, guest blog posts with links to your site, infographics, website directories, as well as social media directories and maintenance.  Don’t forget, social media marketing and advertising are important ways to get in front of customers who express interest in your product or service.  Whatever you do, stay away from black-hat SEO methods, to avoid damage to your website and reputation.

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